About NATM
Who We Are
Founded in 1970, the National Alliance of Trade Merchants (NATM) is the premier buying cooperative uniting 10 of America's leading independent retailers across major appliances, luxury appliances, consumer electronics, and bedding. For more than five decades, NATM has strengthened member performance through coordinated buying, shared intelligence, vendor program alignment, and data-driven decision-making.
Today, NATM operates as a strategic intelligence network—bringing together retailers and vendors to collaborate, anticipate market shifts, and drive industry innovation. Guided by a mission to empower independent retailers and a vision to shape the future of the home-living sector, NATM delivers a powerful collective advantage that elevates success across the industry.
Mission
To empower independent retailers through collaboration, shared intelligence, and strategic vendor partnerships.
Vision
To unite the industry's most influential independent retailers and manufacturers in a data-driven community shaping the future of the home-living sector.
Our Evolution
NATM has evolved into a strategic intelligence network. Through collaborative planning, member-led committees, vendor alignment, and real-time shared insights, NATM accelerates growth and strengthens retail performance across all major segments of the home-living industry.
NATM is in 29 States
Stores by State
| State | # of Stores |
|---|---|
| New York | 40 |
| Michigan | 33 |
| Tennessee | 19 |
| New Jersey | 18 |
| Colorado | 18 |
| Mississippi | 13 |
| Florida | 8 |
| Connecticut | 8 |
| California | 7 |
| Washington | 6 |
| Ohio | 11 |
| Oregon | 5 |
| Utah | 4 |
| State | # of Stores |
|---|---|
| Georgia | 4 |
| Nevada | 3 |
| Indiana | 3 |
| Alabama | 3 |
| Arizona | 2 |
| Wyoming | 1 |
| Texas | 1 |
| Pennsylvania | 1 |
| Nebraska | 1 |
| Kentucky | 1 |
| Kansas | 1 |
| Iowa | 1 |
| Illinois | 1 |
| Idaho | 1 |
Strategic Priorities
Intelligence & Analytics
- Market & performance benchmarking
- Vendor performance evaluation
- Real-time dashboards launching 2026
Collaboration
- Coordinated category leadership
- Cross-member collaboration
- Operational alignment
Category Committees
- Appliances
- Electronics
- Bedding
- Premium Audio
- Outdoor Living
Our Values
- Integrity
- Collaboration
- Innovation
- Partnership
- Accountability
Vertical Category Segments
Core Segments
- Major Appliances
- Luxury Appliances
- Consumer Electronics
- Bedding & Mattresses
Emerging / High-Growth Segments
- Premium Audio
- Outdoor Grills